Be Original! "Authentic Beauty, Inner Peace"

The LEZOR Brand Book serves as the official guide for how to communicate with the brand, its visual identity, key messages, and marketing strategies. This document is a reference for internal teams, advertising agencies, business partners, and anyone interacting with the LEZOR brand. It fully explains the principles, identity, and philosophy behind the brand.

Brand Vision

“LEZOR is a leading brand in the beauty and skincare industry, using the finest natural ingredients and innovative technology to deliver an authentic and unique experience of beauty and health to customers.”

Brand Values

Sustainability

Respecting the environment and using renewable and natural materials

Transparency and Honesty

Full transparency in communications and information.

Innovation

Leveraging advanced technologies to achieve better results.

Quality

Using the best raw materials and production according to the highest global standards.

Authenticity

Real and natural beauty.

Brand Strategy

LEZOR is positioned as an authentic, high-quality, and professional brand in the beauty and skincare industry. It is committed to offering customers natural and high-quality products to experience true beauty and health for their skin and hair.

“LEZOR helps you unlock your true beauty and health by using natural ingredients and advanced formulations. We are committed to providing authentic, high-quality products that support your skin and hair care needs.”

Brand Personality:

  • Authentic and Natural: LEZOR products are designed for people who value true and natural beauty.
  • Professional and Trustworthy: LEZOR is recognized for its high standards and innovation in the beauty industry.
  • Human and Transparent: LEZOR focuses on building a genuine and honest relationship with customers.

Tone of Voice:

  • Inspirational and Positive: The brand’s tone of voice is focused on motivating and uplifting customers, boosting their confidence.
  • Professional and Elegant: LEZOR uses a formal and elegant tone in its communications, reflecting the quality and expertise of the brand.

Our missions

“Our mission is to improve the health and beauty of skin and hair using the finest raw materials and advanced formulations, while enhancing self-confidence and inner peace for our customers.”

Marketing and Advertising Strategy

Digital Strategy

  1. Instagram and Google Advertising:

LEZOR continuously runs targeted ads on Instagram and Google, showcasing beautiful imagery of products and customer experiences. These ads should align with the brand’s core values (natural beauty and authenticity).

  1. Influencer Collaborations:

LEZOR collaborates with prominent beauty influencers to introduce the brand to a larger audience. These partnerships help build emotional connections and customer loyalty.

  1. Educational Content Creation:

LEZOR creates valuable educational content related to skincare and haircare. The content should be engaging, helpful, and detailed to assist customers in achieving the best results from their products.

Traditional Strategy

    1. Environmental Advertising:

    LEZOR uses environmental advertising, such as in-store displays, small billboards, and posters, to increase brand visibility.

    1. Free Samples:

    LEZOR distributes free samples in pharmacies and beauty salons to attract new customers and increase product trial.

    1. Customer Loyalty Programs:

    LEZOR offers special programs for loyal customers, providing discounts and rewards for repeat purchases, strengthening customer retention.

Future and Brand Development

Expanding International Markets

  1. LEZOR aims to expand its presence internationally, offering products in different countries. This expansion will include partnerships with international distributors and broader availability in global markets.

Developing New Product Categories

    1. LEZOR plans to gradually expand into new product categories, including cosmetics, body care, and beauty accessories.

Collaborating with Global Brands

    1. LEZOR will collaborate with recognized global beauty brands to enter new sectors of the beauty and skincare market.

Conclusion

The LEZOR Brand Book serves as a comprehensive guide to the brand’s strategy and visual identity. This document will assist in effectively introducing LEZOR to the market and ensuring consistent and impactful communication with customers.